Use data to ensure notifications are relevant. Notify users of error states which don’t require their interventionįor more details on designing Android push notifications, visit Google’s training documents.Notify users of operations that don’t involve them, like syncing.Send messages that ask the user to return to the app but provide no direct value, such as “haven’t seen you in a while”.Promote an app the user has never opened.Cross-promote other apps in the PLAY store.“If we’re not careful, we’re going to ruin push like we did email.” – Justin MegahanĪs Google states in their Android training documentation, avoid using push notifications to: Instead, use your push notifications as an extension of your app to draw users back with something you know they want, such as a news update, a change to a game leaderboard, or an account alert. Avoid being a bad actor who annoys users. If every app sent frequent push notifications, users would be inundated and become irate. The average Android user downloaded 42 apps last year according to Sensor Tower. Only send push notifications that offer value. Here are some tips for effectively using push notifications to increase app usage and retention: As Appboy points out, only 60 percent of Android users currently accept push notifications because they have opted-out after being annoyed by unnecessary notifications. They’re a privilege, not a right because users can easily block them with as few as two taps.
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What is a good strategy for Android push notifications? Push notifications are easily abused and can prompt frustrated users to disable various signals or opt-out entirely. Users can customize these signals, and often do. Appear as a message bar on the lock screen.When a notification reaches a device, it can activate five signals: These push notifications can be targeted to single devices, groups of devices, or devices that have subscribed to a particular topic. Teams can either manually create notifications for one-off events or automate them via an API. Product teams need a design interface to create push notifications, which some app analytics or marketing automation platforms offer. Once push notifications are enabled, which they are for all Android apps by default, creators can send push notifications. The app creator must register unique IDs for the app and device.The app must register with Google Cloud Messaging service (GCM).
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The app user must download and open the app.Devices can only receive notifications after they’ve properly registered: Push notifications travel from app creators to app users’ devices, and if users interact, messages travel back. App creators can’t just send notifications to any Android device. So, how do push notifications work and how can product and marketing teams leverage them? How do Android push notifications work? This creates a mutually beneficial two-way line of communication which app creators can use to: In the case of messaging apps, users can reply to friends, and with banking apps, they can be prompted to log back in. Users, in turn, can interact with these notifications to send responses, follow links, open the app, or view more information.
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